Murphy Ben International

Murphy Ben International first got started back in 2009; Murphy Anawana who is the current CEO of Murphy Ben International founded the company. The CEO of Murphy Ben International recognized a passion for music and entertainment himself therefore finally took his dream and made it into a reality by opening up his own African entertainment company in Lagos, Nigeria. The company’s work related to YouTube in Africa is extremely important since they create music videos, songs in order to promote African content. YouTube is now extremely popular today therefore it is very easy for Murphy Ben International to promote their business online. YouTube has been a big time help for the company and Murphy Ben International is actually number one in Africa on YouTube. In the last few years, the technology and satellite television has grown immensely in Africa therefore Murphy Ben International also continuous to grow. This is great for the company since their clients can now keep up with them and the work that they produce every day. The future on Murphy Ben International is looking very bright right now. With the increase in technology in Africa and them continuously being successful with what they create and sell. Murphy Ben International has a great production team and they are great due to the fact that they are extremely hard working.

When you have your business solely online, the online customer life cycle is important to master and this has to do with engaging your customers with online advertisements first then ensuring that they get directed to your page and finally purchase or even just subscribe to your page. Once they are subscribed and they use your services quite frequently like in Murphy Ben International’s case it would be to view the new music videos and listen to the new music but the movies are not free and you have to pay a certain amount per month. This is a great way to make money and keep your customers engaged in your inventory. If everything costs money then they wouldn’t have gone to the website but if half of the products are free then that’s what catches their eye.

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